Recently Dialog TV have been sending SMS to Dialog TV subscribers
offering the HD channels at special rates for a limited period of time.
This comes hot on the heels of a free preview for HD channels which
ended a week or so ago.
It seems that the adoption of the HD package among even those of the
Gold package is low. It's a well known fact that those who really want
the HD Channels are opting for the Indian DTH services where they offer a
higher number of HD channels at almost half the prices offered by
Dialog TV for the Gold package which doesn't have HD as standard.
Even though Dialog introduced HD several years ago they haven't been
exactly been able to make inroads to the HD market. Most of the HD
Channels are the same provided by the Indian operators except in the
case of AXN HD & Setanta HD. Dialog doesn't have a dedicated HD
movie channel now after the pull out of Star Movies HD. Many have been
requesting for Fox Movies Premium but it does not look like that will
ever materialize. Star World Premiere was a good addition but regional
rights have been affecting the programming, however it's a channel that
should be retained.
To solve Dialog's HD dilemma we propose that they add the HD channels to
the Gold package FOC, this would prove to be a incentive to attract
subscribers to the Gold package, in addition they will be able to better
attract those who opt for Indian services. If this situation goes
unchecked the Indian services will gain a strong foothold on the HD
market in Sri Lanka.
The ball is in Dialog's court now, will they opt for making a short term profit or for benefiting in the long run
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